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Learn about the journey diamonds take from deep within the mines all the way into palm of your hand.
We are Hawaii's only diamond wholesaler! Largest selection of diamonds at the price you've been looking for.
We carry the largest selection of fine jewelry at the lowest prices: browse our selection and call us today.
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The most common mistake is buying a diamond from its certificate. When shopping online, there are many diamonds offered, all with a certificate. Some diamonds are exactly the same in their ‘4 C’s’; however they are also priced differently, and the reason is they don’t look the same. One might think that the cheaper diamond is a better deal, when in fact something about the diamond is less appealing than its more expensive rival. If we had a choice to examine and compare the diamonds, then we would most likely reach the best choice. The internet cannot provide this essential aspect when purchasing a diamond.
Another common mistake is thinking that ‘Carat total Weight’ (CTW) and ‘Carat Weight’ is valued the same. If we take as an example 10 diamonds weighting 1.00 CTW, and a single 1.00 carat diamond with the same color and clarity, the single diamond would be worth multiple times more!
The ‘4 C’s’ are a great guideline, but there are other important attributes like fluorescence and measurements. A diamond with strong fluorescence may make a diamond appear hazy, making the color and clarity insignificant to its beauty. Assuming a diamond looks fantastic on the certificate and has no fluorescence, the measurements might be smaller than usual. For example, a 1.00 carat round diamond should measure in its width averagely between 6.30-6.40 millimeters. A 1.00 carat diamond may measure 6.10 or even 6.00 millimeters, resulting in a diamond that looks like a 0.90 carat for the price of a 1.00 carat.